On September 17, 2025, the ancient Tea forest cultural Landscape of Pu'er's Jingmai Mountain was successfully inscribed on the World Heritage List. This is the world's first tea-themed World Cultural Heritage site and China's 57th, as well as Yunnan Province's sixth, World Heritage Site.

From January 11 to 13, 2024, we successfully hosted the special event “Pu'er of the World, Tea of China – Why Jingmai Mountain” in both Beijing and Zhengzhou. We showcased the Jingmai Mountain photography exhibition and displayed Pu'er ethnic cultural heritage products with unique local characteristics in both cities.

Under the sun's rays, the ancient tea forests of Jingmai Mountain are vibrant with life; the clouds roll over the undulating mountains; the silhouettes of tea pickers blend with the morning sunrise; ethnic minorities pay homage to their tea ancestors, expressing reverence for nature's bounty; unique architecture that blends natural and cultural elements… At the exhibition, a series of exquisite photographs transported the audience into the world of Jingmai Mountain, giving them a sense of being there in person and experiencing the harmonious coexistence between people and their environment. These works were captured by different photographers over a span of twenty years.

In addition to the photography display, there was also an area set up to showcase Pu'er ethnic cultural heritage products. Tea brocades and embroidery-based cultural creative products attracted many visitors. “I feel that Yunnan's hand-embroidered textiles have a certain charm. If I get the chance, I would love to visit Pu'er and see it for myself,” Ms. Liu said excitedly after viewing the exhibition. These cultural creative products are unique handicrafts from the Pu'er region, based on Pu'er Tea culture and incorporating local ethnic art and craftsmanship. Their exquisite craftsmanship and distinctive cultural connotations make them shining gems among the Pu'er ethnic cultural heritage products.

In the future, the stories captured through the lens of Jingmai Mountain and the Pu'er ethnic cultural heritage products will be brought to more places, allowing even more people to understand Jingmai Mountain and experience the charm of Pu'er's ethnic culture.

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