In 1904, American Tea merchant Thomas Sullivan discovered the convenience of tea bags, accelerating the commercialization of tea in bags. Within just a century, this defined the most widespread method of drinking Black Tea worldwide. Today, over 80% of black tea in the UK is in the form of tea bags.

The surge in popularity of new-style tea drinks has attracted the attention of younger consumers to traditional whole leaf teas. However, with the increasingly fast-paced nature of work and life, urban office workers find it difficult to enjoy the process of brewing traditional whole leaf teas. Tea bags thus become the most convenient choice for tea consumption.

Tea bags, while being the initial choice for young people transitioning to brewing whole leaves, still have many issues that do not satisfy the pursuit of delicious tea aromas by the younger generation. Traditional tea bags often consist of broken tea and tea dust, which results in inferior quality and taste, as well as limited flavor variety.

The younger generation places greater emphasis on the quality and taste when choosing their teas. As many new-style tea bag brands innovate, our traditional tea brands are also making every effort to attract the younger generation to focus on traditional single-leaf teas.

Traditional single-leaf teas offer a purer taste and a stronger sense of cultural appreciation and the beauty of Tea drinking experience. However, for young people with hectic lifestyles, the process of tea drinking needs to be made simpler and more convenient before they can be enticed into the world of single-leaf teas.

The commercialization of traditional single-leaf teas has already simplified the brewing process, removing much of the “tea art” and focusing on the essence of the tea aroma. However, many commercial single-leaf teas' brewing methods remain complicated and difficult to understand for novices.

Three grams of tea, 300 ml of water, 85°C, steeping for 2-3 minutes… these precise brewing instructions make novices feel like they're in a chemistry lab, deliberately Drinking Tea. Even when faced with pre-measured packaged teas, novices still need to estimate the amount of water, check the temperature, and predict the time before they can brew a cup of tea. To enjoy the perfect taste of a cup of tea, a water heater, measuring cup, and stopwatch are still necessary. Not to mention, different types of tea and different brands each have their own unique brewing methods, which can vary greatly. This is indeed an operational barrier for those who are new to tea.

While the entire chain of processes in China's traditional tea market, from planting and production to packaging and sales, is becoming increasingly standardized to better meet consumer quality demands, standardization is for businesses, while the enjoyment of tea is for tea lovers.

The younger generation hopes that the brewing of a cup of single-leaf tea, without compromising on quality and taste, could be as simple and accessible as brewing a pack of instant noodles.

The traditional single-leaf tea market, enriched by the “tea art” in the brewing process, makes the flavors of tea rich and varied. When catering to younger consumers who need convenient ways to drink tea, how can we convey “tea art” in a lighter and more elegant manner, lowering the threshold for tea drinking, so they can fully appreciate the tea while gradually advancing and slowly discovering the vast charm of traditional single-leaf teas! For guiding young people in their tea-drinking journey, we should start “fast” before slowing down.