In recent years, Guzhang County has vigorously developed rural Tourism, exploring three main paths: integration of Tea and tourism, Miao Village cultural tours, and boutique homestays. This approach has successfully created a unique rural tourism model that not only revitalizes the local economy but also injects strong momentum into rural revitalization.
Guzhang County, as a major tea-producing county, has leveraged this advantage by promoting the integration of tea and tourism. Activities such as tea garden sightseeing, tea picking experiences, tea art performances, and Tea culture exchanges are integrated into tourist itineraries, allowing visitors to enjoy the natural scenery while gaining a deep understanding of Guzhang's tea culture.
In Niujiaoshan Village, Motong Town, adhering to the concept of green ecological development, the mountains have been ingeniously transformed into a comprehensive industrial paradise. Tea trees are planted in neat rows on the mountain tops, vibrant breeding bases are situated on the slopes, and at the foot of the mountain, a tourist destination combining leisure, entertainment, and cultural experiences has been created, forming a clear vertical development pattern from top to bottom.
In 2025, the Niujiaoshan Tea Industry Park attracted over one million tourists with its unique natural scenery and rich cultural heritage, generating an output value exceeding 300 million yuan. The development model of Niujiaoshan has also improved the lives of residents in surrounding areas, providing nearly 1,300 jobs for locals, enabling them to find work close to home, increasing their income, and improving their quality of life.
Motong Miao Village and Hangwu Miao Village are important attractions along the golden tourism route connecting Zhangjiajie and Fenghuang Ancient City. In recent years, the Guzhang County government and the Motong Miao Village Tourism Company have worked together to protect and develop Motong Miao Village, investing substantial resources with the principle of “restoring old sites as they were.” They have focused on improving infrastructure and preserving cultural heritage.
In 2025, Motong Miao Village received over one million tourists throughout the year. Through diversified operations such as ticket sales, specialty tea sales, catering services, and group tours, it generated economic revenue exceeding four billion yuan, driving the vigorous development of the rural economy and bringing tangible benefits to local residents.
As people's living standards improve and consumption concepts change, the demand for personalized and high-quality travel experiences is growing. Guzhang County has seized this market trend and developed boutique homestays to provide visitors with more comfortable and unique accommodation experiences. Erluo Valley Boutique Homestay has become an industry benchmark with its outstanding quality and meticulous service.
According to data from 2025, the Erluo Valley Homestay successfully hosted nearly 50,000 guests through its online booking system, achieving operating revenue close to 100 million yuan, injecting strong momentum into the local economy.
In 2025, Guzhang County received a total of 5.1466 million tourists, generating tourism revenue of 4.227 billion yuan, with rural tourism accounting for a large portion of this figure. In the future, Guzhang County will continue to deepen the upgrading of the tourism industry, exploring innovative tourism models to ensure that this magical land shines even brighter, continuously driving rural revitalization.
Author | Yang Haotian
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