In recent years, the Wuzhou City Market Supervision and Administration Bureau has focused on the development needs of the entire Liubao Tea industry chain. It has carried out quality improvement actions, implemented strategies such as “Standardization+,” “Production Permit+,” and “Certification+,” and significantly improved the quality of Wuzhou Liubao tea. This approach uses quality brands to empower the upgraded development of the Liubao tea industry chain.

The Qin Yi Liubao Tea Industry Specialized Cooperative in Cangwu County is a small and medium-sized enterprise deeply engaged in traditional Liubao tea production techniques. Although it focuses on traditional methods, the cooperative is not conservative; it successfully obtained the Hong Kong “Right Mark” certification at the end of last year. To help the cooperative's traditional Liubao tea products gain traction in the Hong Kong market, relevant staff from the Wuzhou City Market Supervision and Administration Bureau proactively visited the cooperative's management to introduce relevant policies and professional knowledge.

Tan Aiyun, Chairman of the Board of Directors of the Cangwu County Qin Yi Liubao Tea Industry Specialized Cooperative:

“Although we are a Liubao tea company that primarily focuses on traditional techniques, we also courageously face diverse consumer needs. We actively introduce advanced production technologies, revitalize traditional techniques, and significantly improve the quality of Liubao tea products. This allows traditional technique Liubao tea to have high-quality endorsements.”

The confidence of small and medium-sized enterprises to capture large markets comes from the strengthening of brand construction and the revitalization of industrial “bloodlines” by the Wuzhou City Market Supervision and Administration Department. The bureau conducted special actions for trademark brand building in the Liubao tea industry, assisting all tea-related business entities in the city to strengthen trademark registration applications and protection, continuously expanding the Liubao tea trademark brand system. As of July 2024, the city had a total of 1,872 valid registered trademarks in the tea category, an increase of 30.6% compared to the previous year. The number of enterprises approved to use the geographical indication special mark for Liubao tea increased to 77, accounting for 58.78% of Liubao tea production enterprises.

In the continuous process of building the Liubao tea industry brand, standardization in the production process of enterprises is the “muscle and bone” of industrial development. In the production workshop of Guangxi Daying Liubao Tea Co., Ltd., freshly picked summer tea, after preliminary processing, is stir-fried in a specially designed Wok. Do not underestimate this “wok”; its material, temperature control, and technique mimic the characteristics of a manual firewood stove. Moreover, the entire process is digitally controlled, ensuring that each batch of products is strictly produced according to standards, striving for uniform quality.

Wu Yicao, Chairman of Guangxi Daying Liubao Tea Co., Ltd.:

“The company has achieved data-driven monitoring of every link in the Liubao tea production process, from planting, picking, processing, packaging, storage, transportation, to sales, ensuring standardized production of Liubao tea quality.”

To continuously strengthen the full lifecycle management and key standard supply of local Liubao tea standards, Wuzhou City successively released 75 national standards, Guangxi local standards, and group standards for Liubao tea, as well as one set of national physical standard samples. This realized a full coverage of the entire industrial chain standard system from tea seedlings to Teacups. In recent years, the qualified rate of Liubao tea quality supervision and random inspections has remained at 100%. The Wuzhou City Market Supervision and Administration System has also upgraded the “one-stop” platform system for quality services in the Liubao tea industry, connecting city, county, and town levels through online and offline organic integration, breaking through the “last mile” barrier for quality services. Since the establishment of the platform, it has cumulatively helped tea companies solve various quality problems 812 times and saved more than 30 million yuan in costs.

Tan Xiaomin, Director of the Quality and Safety Supervision Department of the Wuzhou City Market Supervision and Administration Bureau:

“We focus on the development needs of the entire Liubao tea industry chain, playing a ‘combination punch' with quality management, brand cultivation, standards and measurements, testing and inspection, and certification. We insist on quality-focused tea, brand-strengthened tea, and service-supported tea, steadily advancing the construction work of Liubao tea quality brands, and taking multiple measures to promote the high-quality development of the Liubao tea industry chain upgrade.”

High-quality development has also driven the continuous increase in the public brand value of Wuzhou Liubao tea. To date, the tea garden area in Wuzhou City has exceeded 400,000 mu, with an annual output of 35,000 tons of Liubao tea and a comprehensive output value exceeding 20 billion yuan. The regional public brand value of Wuzhou Liubao tea reached 4.973 billion yuan, entering the top 15 nationally for the first time. The reputation and visibility of Wuzhou Liubao tea have been further enhanced.

Huang Shangjin, Party Secretary and Director of the Wuzhou City Market Supervision and Administration Bureau:

“We will establish a strong chain working model around the Wuzhou Liubao tea industry chain, featuring ‘chain leader leadership, chain member collaboration, foundational support, and technological empowerment.' We will leverage the exemplary leading role of chain leader enterprises, especially those who have won quality brand awards. We will make full use of the ‘one-stop' platform for quality services in the Liubao tea industry, comprehensively utilizing measurement, standards, certification, and testing and inspection tools. This will promote advanced quality concepts and methods throughout the entire industrial chain, providing strong quality support and guarantees for the high-quality development of the Wuzhou Liubao tea industry chain.”

Reporter | Wan Chun

Correspondent | Hu Liang Zhu Aiping