Recently, a delegation led by Zheng Jianrong, the Second-level Inspector of the Supply and Marketing Cooperatives of Guangdong Province, visited the Hongshan Town Funnong Tea Specialized Cooperative for investigation. County leader Jiang Yanfen accompanied them on the visit.
The investigation team delved into the tea plantation and processing workshop to gain a detailed understanding of every aspect of the cooperative's tea planting, picking, processing, and sales. They also listened attentively to the cooperative's introduction about the development of the tea industry production.
Zheng Jianrong expressed approval for the development achievements of the “Cooperative-Village” cooperation model of the Hongshan Supply and Marketing Cooperative. He suggested further leveraging the role of the Supply and Marketing Cooperatives in connecting farmers to the market, actively exploring operational mechanisms and implementation paths for “Cooperative-Village” cooperation. He emphasized the importance of market orientation, accurate product positioning, and making full use of the unique brand value, taste value of Hongshan tea, and the natural environmental advantages of Hongshan Town. He encouraged strengthening market marketing efforts to promote the deep integration of the tea industry with the market, and to build a strong and refined tea industry.