Recently, to further strengthen standardization work in the Xinyang Tea sector, the Xinyang City Market Supervision and Administration Bureau approved the establishment of the Xinyang City Tea Standardization Technical Committee. Super Code Technology Co., Ltd., as the only company engaged in digital development in the tea industry, was selected to join, with Zhang Yu, the Brand Quality Control Director and Quality Control Director of the company, becoming a member of the committee.
The technical committee is primarily responsible for local standard formulation and revision related work in the fields of Xinyang tea cultivation and processing.
The Xinyang City Tea Standardization Technical Committee is numbered XY/TC03 and consists of 24 members. Li Jie, Party Secretary of the Xinyang Agricultural Research Institute, serves as the Chairperson, while Qiu Chang, Director of the Xinyang City Tea Industry Development Center, and Sun Mufang, Dean of the Tea College of Xinyang Agricultural and Forestry College, serve as Deputy Chairpersons. Jiang Shuangfeng from the Xinyang Agricultural Science Academy's Tea Research Institute serves as the Secretary-General, and Zhou Qiying, an Associate Professor from the Life Science College of Xinyang Normal University, and Yang Jie, Chief of the Science and Technology Department of the Xinyang City Tea Industry Development Center and Senior Agronomist, serve as Deputy Secretaries-General.
Quality Control and Standardization Services
Super Code Technology Co., Ltd. can provide high-quality standardization services to government and business clients, combining digital process transformation and institutional reshaping to re-establish a digital management mechanism. This covers all aspects of the digital standards system, from raw materials to production, circulation and sales, and comprehensive management, further advancing standardized agricultural production and achieving lifecycle quality management of products “from farm to table.”
Consumer Product Safety Big Data
System Structure Standards
Anti-counterfeiting and Traceability
Coding Technology
Zhejiang Agriculture Code Coding and
Application Technology Standards
Tea Location Coding
and Identification Requirements
Dafo Lungjing Digital
Processing Requirements
Tightly-Pressed Dong Tea
Processing Technology Standards
01
Government-led Standard Declaration and Drafting
Government-led standard declaration and drafting: Based on the achievements of digital project construction and standardization work arrangements, assist local governments in declaring and drafting corresponding national, industry, and local standards to improve the digital standard normative system.
02
Development of Market Autonomous Standards
Development of market autonomous standards: Through the development of group standards and corporate standards, following the standard setting procedures of proposal, discussion, solicitation of opinions, expert review, and approval and release, advance agricultural industrial standardization.
03
Establishment of Digital Institutional Norms in the Tea Industry
The establishment of digital institutional norms in the tea industry includes digital standards for tea cultivation, Tea processing, cultivation and processing quality standards, digital tea garden (factory) construction and evaluation standards, digital information collection and sharing standards, digital management systems, trading management systems, risk warning management standards, and more. It also involves the aggregation and training on applicable standards in the tea industry.
Xinyang Maojian 521 Blockchain Traceability System
Previously, the Xinyang City Shilihedistrict Party Committee and Government commissioned Super Code Technology Co., Ltd. to build the “Shan Shui Shili River Cloud Appreciation Maojian” blockchain traceability system. By supervising the entire process of tea garden cultivation, picking, processing, testing, and transactions, it achieved traceability for every leaf of tea from the core production areas of the “Eight Famous Tea Mountains” and 25,000 mu of tea gardens.
Since the launch of the “Shan Shui Shili River Cloud Appreciation Maojian” blockchain traceability system, the management of Xinyang Maojian market transactions has been further standardized, significantly increasing the brand value of Xinyang Maojian and protecting the interests of local tea farmers and tea enterprises. It has received widespread recognition and praise from the majority of tea enterprises and tea farmers in the district.
01
Wide Traceability Scope
A total of 474,450 tea labels have been issued for the “Eight Famous Mountains,” with 377,746 activated. Currently, a total of 370,000 tea labels have been activated and circulated in the market, tracing over 163,000 catties of premium tea, with over 16,000 inquiries into traceability information. Teas bearing the “Xinyang Maojian 521” tea label are sold in major provinces across the country, except for Tibet, Qinghai, Hainan, and the Hong Kong, Macau, and Taiwan regions due to longer logistics distances.
02
Good Market Reception
Due to their origin in the core areas of the Eight Mountains and the quality endorsement provided by the traceability system, the “Xinyang Maojian 521” brand has gained widespread market acceptance after its launch. Large supermarkets like Pangdonglai require that the teas they purchase must bear a traceability code.
At the same time, buyers from other regions prefer to choose “Xinyang Maojian 521” teas with traceability codes when purchasing Xinyang Maojian. According to market surveys, the prices of this year's tea market have also increased due to the use of the traceability system.
03
High Corporate Engagement
Jiamuyin Tea Industry Co., Ltd. led the way in using the traceability system, assigning dedicated personnel to record and upload information at each stage of the traceability system, establishing a traceability usage ledger, and promoting the use of smart traceability scales, which set a good example and garnered consistent praise for the traceability system construction