The sounds of the lute sing out, and sons and daughters dressed in colorful ethnic costumes slowly unfold a beautiful picture of the Dong village on stage; tender Tea leaves are brewed by skilled hands, and the thousand-year-old aroma of Sanjiang tea rises into the air… On the morning of August 10th, the “Sanjiang Tea Charm in Guangzhou” special promotional event for Sanjiang tea opened at the Dafushan Culture and Sports Creative Park in Guangzhou, gathering over 20 outstanding tea companies from Sanjiang Dong Autonomous County.
Tongxiang Showcases the Charm of Sanjiang Tea; Guangzhou Tea Enthusiasts Flock to the Fair to Savor the Aroma
“This special promotional event is an important measure taken by Sanjiang Dong Autonomous County to vigorously cultivate characteristic advantageous industries and continuously promote high-quality development in the tea industry.” To successfully host this Guangzhou special promotion, Deputy County Magistrate Wu Minghuan of Sanjiang Dong Autonomous County led local agriculture, science and technology, information, and literary associations to Guangzhou for promotion, paving the way for Sanjiang tea to “venture out of the mountains.”
In his opening remarks, Wu Minghuan stated that this promotional event was not only a grand display of Sanjiang tea but also an opportunity for industrial cooperation. “The People's Government of Sanjiang Dong Autonomous County will continue to join hands with relevant departments in Guangzhou and industry elites to jointly explore new opportunities and paths for the tea industry. By integrating resources and complementing advantages, we will push the Sanjiang tea industry towards a broader market, achieving a win-win situation for both industrial prosperity and rural revitalization.”
“Sanjiang Tea Charm in Guangzhou” Special Promotional Event for Sanjiang Tea in Guangzhou
This promotional event was supported by the Tea Research Institute of the Chinese Academy of Agricultural Sciences, hosted by the People's Government of Sanjiang Dong Autonomous County, guided by the Yangcheng Evening News Press Group and the Guangzhou Cooperation Office, and co-organized by the Guangzhou Branch of China Construction Bank and Guangdong Xinkuai News Agency. During the event, the organizers and co-organizers joined forces to let Sanjiang tea take center stage through performances, tasting, presentations, promotions, exhibitions, and sales, presenting a grand tea gathering and promoting the Sanjiang tea industry to new heights.
Meeting Friends Through Tea: A Thousand-Year-Old Charm Performed Together
Sanjiang Dong Autonomous County is located at the intersection of Guangxi, Hunan, and Guizhou provinces, being the only Dong autonomous county in Guangxi. The Dong brothers and sisters are talented in singing and dancing and adept in tea-related matters. During the promotional event, the aroma of tea blended with the songs and dances of the Dong people, offering guests a feast for both taste and sight.
At the event, the Dong folksong “Song of the Cicada” rang out, filling the venue with the sounds of birds and cicadas. The audience listened intently, captivated as if they were in the midst of a Dong village forest… “Both the promotion and performance were particularly impressive. We're already discussing our travel plans to Sanjiang!” Ms. Zhang said with a smile. The stage performances made one feel as if they were right there, and the real thing would surely exceed expectations. “We're especially looking forward to visiting the beautiful and mysterious Dong villages.”
Successful Connections Between Institutions and Enterprises from Sanjiang and Guangzhou to Collaborate on the Tea Industry
The sounds of the “lute song” evoke the stilted houses of the Dong people, and the dance “Tea Charm Fills Sanjiang,” which depicts the Dong brothers and sisters picking tea on the mountain, brings the atmosphere to a climax.
The past and present of a single piece of Sanjiang tea cannot be separated from the unique tea culture of the Dong people in Sanjiang. The programs performed by the Sanjiang Dong Autonomous County Tea Association gave the audience insight into the inheritance and development of Sanjiang tea culture. The modern brewing method for Sanjiang Early Spring Tea involves slowly Steeping the tender shoots in warm water. But what is its “past”? The tea artist transformed into a Dong sister, using Sanjiang tea as the main ingredient to recreate the traditional scene of making “oil tea” in a Dong family home—crushing the tea, quickly stir-frying it, adding hot water, and cooking it until the tea soup is ready. It is then mixed with peanuts, fried rice, and other ingredients to make oil tea. “Making oil tea is the oldest tea tradition of the Dong people, with a history of over a thousand years. This scene, displayed alongside modern brewing methods, was a ‘small creative touch' by the promotional team, allowing the audience to better understand the thousand-year-old charm of Sanjiang tea,” explained Lai Dingqing, a seasoned tea expert who directed this scene.
Using Tea as a Medium: Aggregating Resources for Mutual Benefit and Win-Win Cooperation
During the special promotional event, tea enthusiasts from Sanjiang and Guangzhou enjoyed the tea together, and institutions and enterprises from both regions successfully connected to collaborate on the tea industry. At the event, participating tea companies signed strategic cooperation agreements with their counterparts in Guangzhou, working together to broaden channels of communication between the Sanjiang tea industry and Guangzhou. Among them, companies such as Sanjiang Dong Autonomous County Imperial Fragrance Tea Co., Ltd., Sanjiang Dong Autonomous County Rain and Dew Agricultural Development Co., Ltd., and Guangzhou Yishan Bàngshuǐ entered into strategic cooperation agreements with the Guangzhou Branch of China Construction Bank.
Guangdong Xinkuai News Agency granted a plaque designating a sketching base to Laobao Township, Sanjiang Dong Autonomous County
It is understood that this strategic cooperation is centered around resource sharing, joint cooperation, benefiting farmers, and assisting agriculture, creating new highlights in financial support for the development of rural cooperative economies and exploring new paths for “bank-community” cooperation to promote rural revitalization.
In recent years, the Guangzhou Branch of China Construction Bank has continuously improved rural financial service levels, supporting various aspects of rural revitalization in Guangzhou, earning recognition from government agencies, regulatory bodies, and society. For three consecutive years, it has been rated as “excellent” in the evaluation of rural revitalization services by first-level financial institutions in Guangzhou. This time, the Guangzhou Branch of China Construction Bank held a “CCB Life” agricultural assistance special event, offering an immediate discount of 30 yuan on high-quality Sanjiang tea. At the event, booths were set up to conduct the “Encounter ‘CCB' Wonderful Cooling Gifts” activity, where citizens could exchange paper towels and drinks for just 0.99 yuan, providing green agricultural assistance and warmth directly.
Meeting Through Tea: Empowered by Technology for Continuous Support
As early as 2025, the Xinkuai News Academy established a sketching base in the picturesque and ethnically rich Sanjiang Dong Autonomous County. In addition to deepening exchanges through art, it has also initiated public welfare agricultural assistance activities according to local needs on multiple occasions. Carrying the weight of industrial revitalization, “Sanjiang Tea,” carefully planned and organized by Guangzhou Yashi Le Cultural Media Co., Ltd., once again came to Guangzhou to expand its territory.
On the day of the event, more than 20 companies from Sanjiang set up booths outside, comprehensively displaying Sanjiang tea, while booths featuring Dong intangible cultural heritage and peasant paintings also presented unique customs. Many tea lovers sampled and tasted the teas at the booths. One citizen, holding a teacup and savoring the tea, told reporters, “Sanjiang Green Tea has a strong aroma, and the tea soup is bright green. Indeed, it is good tea.”
How “superior” is Sanjiang tea? Jiang Yongwen, Party Secretary and researcher of the Tea Research Institute of the Chinese Academy of Agricultural Sciences (hereinafter referred to as “the Tea Research Institute”), introduced his observations during research and technical