Key data in this article: Survey of China's health Tea drinking consumer base, main factors considered by Chinese consumers when purchasing health teas, primary needs of Chinese consumers when buying health teas.

The demographic for health tea drinkers is trending younger.

According to iiMedia Research (a leading market research firm), female users make up the majority of those who consume health teas, with nearly half of respondents aged between 36 and 55. This indicates that the primary audience for health teas remains middle-aged and older individuals. Simultaneously, 37.6% of respondents fall within the 25 to 35 age bracket, representing a younger demographic. Among these younger consumers, 48.8% indicated an increased likelihood of future consumption. As such, young consumers are gradually becoming a significant force in the health tea market. The analyst at iiMedia Research believes that the trend towards younger consumers is inevitable, given the growing popularity of health culture and the emergence of new consumer groups. This trend drives health tea businesses to innovate in terms of branding, product development, and service offerings to adapt to changing market dynamics.

Honeysuckle is the most favored herbal ingredient among consumers.

iiMedia Research data shows that health teas typically contain a diverse range of Chinese Herbs, with honeysuckle being the most popular among consumers (57.1%), followed by Chrysanthemum (34.5%), coix seed (34.2%), and astragalus (34.1%). The analyst at iiMedia Research notes that honeysuckle, known for its properties of clearing heat and detoxifying, as well as reducing inflammation, is widely used in various health teas and is highly favored by consumers. Additionally, other herbs that can help boost energy, improve blood circulation, and remove dampness are also popular, demonstrating the diversity in the selection of ingredients for health teas.

Taste and flavor remain the most important factors for consumers.

According to iiMedia Research, during the consumption process, taste and flavor are crucial considerations for consumers of health teas. Specifically, 65.2% of consumers place significant emphasis on taste and flavor, followed by customer reviews and feedback (42.6%) and brand reputation (41.7%). With the increasing popularity of health teas and the growing number of companies entering the market, businesses that address industry pain points—such as improving taste, prioritizing customer feedback, and enhancing corporate promotion—will gain a competitive edge.

Inducing sleep and strengthening the spleen are the primary needs driving health tea purchases.

iiMedia Research data shows that when purchasing health teas, consumers tend to prioritize inducing sleep (53.5%) and strengthening the spleen and removing dampness (49.7%). The analyst at iiMedia Research believes that in the context of a highly competitive health tea industry, identifying and addressing the primary needs of consumers is key for companies looking to enhance their market competitiveness through targeted product development.

As health teas become more commonplace in daily life and their penetration rate continues to rise, health tea companies need to seize opportunities, meet market demands, and enhance customer satisfaction with taste and flavor while expanding product variety.

If there are any copyright issues, please contact us to remove the content.