On the afternoon of August 13, the Xintangbian Town People's Livelihood Deliberative Hall organized a special consultation meeting on the “Thousand-Mu Ecological Tea Garden Construction Project.” Attending were Ms. Jiang Ying, Vice Chairman of the Municipal Committee of the CPPCC and leader of the local branch of the Revolutionary Committee of the Kuomintang in Jiangshan City, representatives from the Social Affairs and Legal Affairs Committee of the Municipal Committee of the CPPCC, the Development and Reform Bureau, the Agriculture and Rural Affairs Bureau, the Forestry Bureau, Xintangbian Town, Shiluoyang Tea Field, as well as representatives from the Strong Village Company, village secretaries, tea farmers, and members of the Chinese People's Political Consultative Conference (CPPCC).
Before the meeting, participants conducted an on-site inspection of the Thousand-Mu Ecological Tea Garden project and learned about the operation of the Strong Village Company in Xintangbian Town. At the subsequent special consultation meeting, the person in charge of the Strong Village Company introduced the current status of the Thousand-Mu Ecological Tea Garden construction, the challenges faced, and future plans. Participants offered suggestions and advice on tea planting, operational models, market positioning, marketing strategies, etc., to which relevant departments and units provided responses one by one.
The meeting pointed out that the Thousand-Mu Ecological Tea Garden construction project by the Strong Village Company is a significant measure for increasing farmers' income and developing village collective economies, and efforts should continue to build upon the success of the first two phases of the project.
The meeting emphasized the need to continue exploring cooperative models and business methods, actively seeking advice from relevant experts to find the optimal solution for project management and strive for maximum benefits. It also stressed the importance of strengthening publicity and marketing, leveraging the unique advantages of the Thousand-Mu Tea Garden to create photography spots and educational tourism destinations, and using marketing strategies to enhance the garden's reputation and influence. Additionally, there should be a focus on product development, not limiting income channels to the sale of fresh tea leaves alone, but actively tapping into current trends and developing products such as cold-brewed tea and Milk tea to increase the added value of tea. Lastly, it was important to continue utilizing the platform of the People's Livelihood Deliberative Hall, focusing on “selecting topics with warmth, conducting consultations with depth, providing suggestions with precision, and responding with strength” to strengthen collaboration for the improvement of people's livelihoods.
Photos and Text: Zhou Litong