【Body】No matter what business you are in, there are off-seasons, and even tea is no exception. The following are business strategies for boosting tea sales during the off-season, as analyzed by tea merchants.

Business Strategy Point 1: Deeply explore market demand and launch concept products

Through market research, tea generally has three uses: personal or family enjoyment, as gifts, and for official hospitality. Among these three uses of tea, gift-giving accounts for a relatively large share of sales and is closely related to holidays. Therefore, how to create gift concepts and develop segmented, differentiated markets is particularly important.

Business Strategy Point 2: Identify procurement targets and develop major client channels through targeted efforts

Apart from personal or family consumption, a significant portion of tea procurement comes from institutions such as enterprises and government agencies. Therefore, we can target these entities for development, offering them preferential terms and promotional rebates to gradually expand performance.

Business Strategy Point 3: Bundle functional products to attract store traffic

Uneven business performance and seasonal influences are common phenomena in the tea industry's off-season. Actually, during the off-season, we can launch some functional products that boost foot traffic to attract ordinary consumers and thereby increase store popularity.

Business Strategy Point 4: Develop tea enthusiast networks and innovate delivery services

Nowadays, online shopping has become a popular trend. Tea can also leverage the internet and information technology for development, enabling further virtual expansion. In addition, companies can innovate tea purchasing services by providing delivery or online tea ordering services.

Many tea merchants are greatly troubled by the tea off-season. In fact, as long as you master the business strategies for boosting sales during the off-season, you won't have to worry.