The year 2013 has concluded, and the various tea expos throughout the year have likely left everyone dazzled. How to identify the most valuable among the many distinctive tea expos? To this end, the editor has summarized the highlights of the 2013 tea expos based on criteria such as influence, scale, popularity, and special activities.
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Most Influential Tea Expo: The 7th Shenzhen Tea Expo
December 19-22, Shenzhen Convention and Exhibition Center
The Shenzhen Tea Expo has always been a stage for global branded tea enterprises. This edition covered an exhibition area of 60,000 square meters, featuring 2,800 booths. Over 1,000 leading enterprises from 69 domestic and international tea-producing regions gathered to compete and showcase the charm of tea. It is reported that over 80% of the exhibitors were brand enterprises from tea origins, making the expo's overall scale and product quality an industry "benchmark." According to exhibitor Bam Tea, they achieved on-site retail sales exceeding one million yuan (excluding intended transactions) and gained 32 new agents and franchisees.
Additionally, the "Third Tea Industry Leaders Summit Forum" was presented in a more practical and professional format, receiving recognition from thousands of tea industry entrepreneurs, experts, and scholars. The forum also hosted the "Dingcheng Award" ceremony and the launch of the "Tea People's Festival."
The Shenzhen Tea Expo also organized the first "Kangcheng Cup Yixing Zisha Handmade Teapot Competition," "Tea King Competition," "Flowing Cup and Winding Stream" Lotus Tea Party, Tea Art Performances (including Korean tea art, Boyuan tea clothing fashion show, Jingdezhen Wenyu Ceramic Wheel Throwing Demonstration), Tea Culture Lecture Series, [Tea Joy World · Shenzhen Aged Tea Gathering · Winter Solstice Elegant Gathering], and "Tea Unites the World · National Defense Forum," among other exciting professional tea events.
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Most Promising Tea Expo: The 2nd China (Changchun) International Tea Industry Expo
September 19-23, Changchun International Convention and Exhibition Center
This Changchun Tea Expo featured 400 well-known tea companies presenting six major tea categories, with an exhibition area of 12,000 square meters—double the scale of the previous session. It included five exhibition areas: Pu'er Tea, Dark Tea, Various Famous Teas, Zisha Teapots, and Tea Utensils & Crafts. The exhibited products encompassed six major tea categories, as well as Zisha, ceramics, redwood tea utensils, and crafts. During the expo, high-end tasting sessions, tea culture lectures, Zisha knowledge lectures, and tea art performances were held.
The Northeast region possesses a robust tea consumer market awaiting development, making the 2014 Changchun Tea Expo highly anticipated.
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Most Popular Tea Expo: The First Western China Tea Industry Expo
October 11-14, Xi'an Qujiang International Conference and Exhibition Center
As the first professional tea expo in Western China, it not only provided a platform for national tea enterprises and distributors to explore the western tea market through professional promotion and trade exchanges but also allowed local Xi'an tea businesses and citizens to experience a feast of colors, aromas, and flavors, meeting the needs of tea enthusiasts. Simultaneously, it introduced advanced techniques, business concepts, and management models from famous tea regions and branded tea companies, injecting new vitality into the tea economy of Xi'an and the western region.
To better support the development of exhibitors, vigorously promote Chinese tea culture, and foster a favorable tea culture atmosphere, the organizing committee meticulously planned seven major tea cultural activities.
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Most Creative Tea Expo: The 3rd China (Nanning) International Tea Industry Expo
November 8-11, Nanning International Convention and Exhibition Center
This Nanning Tea Expo gathered over 600 tea enterprises from 69 domestic and international famous tea regions, exhibiting tens of thousands of premium tea products. It attracted numerous domestic and international professional buyers and tea enthusiasts for visits and procurement. According to the organizing committee, the number of visitors exceeded 100,000, with over 30,000 professional visitors.
Creativity was a key element of this expo. The "Flowing Cup and Winding Stream" tea-tasting show,首次 introduced from Taiwan to the mainland with its classical charm, garnered favor from many attendees.
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Most Eco-Friendly Tea Expo: The 7th Straits (Fujian) Tea Expo
November 16-18, Jingmin Golf Convention and Exhibition Center, Kaijie Rock Tea City
Through comprehensive and effective organization, the 7th Straits Tea Expo saw significant improvements in scale, transactions, and brand influence compared to previous sessions, effectively accelerating its progression toward an international exhibition. This expo signed 198 contract projects with a total investment of 42.083 billion yuan. Among them, 58 projects from Fujian's agricultural industrialization sector were signed on-site, with a total investment of 17.862 billion yuan. The projects involved food processing, eco-tourism, electromechanics, biotechnology, commercial services, resort leisure, wellness and healthcare, textiles, and agricultural projects focused on tea cultivation, tourism, and deep processing.
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Tea Expo with the Strongest Purchasing Power: The 2nd Qingdao Tea Expo
November 16-18, Qingdao International Convention Center
This Qingdao Tea Expo integrated tea enterprises, merchants, enthusiasts, and handcrafted tea-related products, making it the largest tea feast in Qingdao and the Bohai Rim region. It attracted renowned tea companies from various tea-producing regions across the country, as well as a large delegation from Taiwan. The Taiwanese delegation brought unique high-mountain tea, Dongding Oolong Tea, as well as ancient hand-painted black-glazed pottery and Ru kiln ware, known as "China's most perfect celadon," attracting large numbers of Qingdao citizens for purchases. One citizen remarked on-site, "I really wish I could move the entire tea expo home," reflecting how the Qingdao Tea Expo has deeply integrated into citizens' lives.