How much do you know about Starbucks coffee giant's tea business strategy?
While coffee shops are flourishing across China, Starbucks, the world's largest coffee chain giant, is shifting its focus towards tea beverages. This move reflects changes in the U.S. beverage market landscape: between 2003 and 2013, American coffee consumption grew by only 1.9%, while average tea c...
Tea News · Dec 03, 2025
Collector's Mindset in Storing Pu-erh Tea
For tea enthusiasts, collecting aged tea is not only about savoring its vintage flavor but also a cultural and spiritual enjoyment. Tea culture has never been solely about pursuing gustatory pleasure; the integration of humans and tea allows us to personally experience a spiritual communion with nat...
Tea News · Dec 02, 2025
China is the Hometown of Tea: What are the Shapes of Tea Leaves?
China, the birthplace of tea, boasts a profound tea culture with diverse tea categories and numerous famous, high-quality varieties. Tea leaves exhibit a remarkable array of shapes, each with elegant and distinctive names. These shapes include long strips, tightly curled strips, flat and straight ne...
Tea News · Dec 01, 2025
Understanding Chinese Tea
China is the world's earliest discoverer and utilizer of tea trees, celebrated in ancient texts as 'the fine tree of the south.' The evolution of the Chinese character for 'tea' confirms China as tea's homeland. Legend says Shennong discovered tea's detoxifying properties after tasting numerous pois...
Tea News · Nov 25, 2025
Pairing Yixing Teapots with Tea
Yixing teapots, renowned in Chinese tea culture, enhance tea brewing through their unique clay properties and designs. Different teas—green, black, oolong, dark, yellow, and white—require specific teapot characteristics (clay type, shape, capacity to optimize flavor. For example, green tea suits la...
Tea News · Nov 24, 2025
The Theory of Tea's Earliest Widespread Adoption as a Common Item
Tea, now a ubiquitous beverage in China, transitioned from an elite and monastic specialty to a common household item starting in the Tang Dynasty. While tea consumption began in the Western Han period in Sichuan, it only spread widely during the Tang, especially after the Kaiyuan era, when Buddhist...
Tea News · Nov 24, 2025
Longjing Tea Brewing Method (Longjing Series 3)
Longjing tea brewing requires water temperature between 75-85°C, avoiding boiling water at 100°C as it's an unfermented tea with tender leaves. Proper temperature control can be achieved by pouring boiling water into a fairness cup first. Three brewing methods are introduced: 'First Brew: Top Pourin...
Tea News · Nov 23, 2025
Analysis of Tibetan Butter Tea
Butter tea is an integral part of Tibetan life, a beverage made by churning tea, butter, and salt together. Tibetans regard tea as a sacred item, indispensable in their daily diet especially since their food consists heavily of dairy and meat with few vegetables and fruits. The process involves boil...
Tea News · Nov 06, 2025
Aged Tieguanyin: A Person with a Story
Aged Tieguanyin, known as 'good after five years, precious after ten,' has gained popularity for its unique charm and health benefits. Unlike fresh tea, this aged variety develops a mellow flavor through time accumulation, captivating tea enthusiasts with its rich profile. It serves as a versatile b...
Tea News · Oct 10, 2025
The Most Easily Confused Tea Knowledge: How Many Do You Understand?
Chinese tea culture is profound, and even experienced enthusiasts often confuse basic concepts. This article clarifies common misunderstandings: Dahongpao and Tieguanyin are actually oolong teas, not black or green tea; Pu'er ripe tea belongs to the dark tea category; Anji white tea is processed as...
Tea News · Sep 29, 2025