Keemun Red is the abbreviated name for Keemun Black Tea. It is mainly produced in the Qimen area of Anhui Province. The natural quality of the tea leaves is optimal in areas such as Likou, Shanli, and Pingli in Qimen.

High-grade Keemun Black Tea has tightly rolled, slender leaves with a dark, glossy appearance. After brewing, the tea soup is rich and red, with a fresh, fragrant, and long-lasting aroma that carries a distinct sweetness, sometimes accompanied by a rose-like fragrance. This unique aroma of Keemun Black Tea is referred to by many international consumers as the "Keemun Aroma."

Keemun Black Tea is known as "high-grade black tea" in the international market, especially in London, where it is regarded as a "hero" among teas. Whenever new Keemun Black Tea arrives on the market, people eagerly compete to purchase it, believing that "in the fragrance of Chinese tea, they discover the scent of spring."

The "Keemun Aroma" is renowned across the globe, primarily exported to dozens of countries and regions, including the United Kingdom, the Netherlands, Germany, Japan, and Russia. For many years, it has served as China's national ceremonial tea.