Business Strategies for Boosting Tea Sales During Off-Season
The tea industry experiences seasonal fluctuations like any other business. This article outlines four key strategies to drive sales during slow periods. First, conduct market research to develop concept products targeting different usage scenarios like personal consumption, gifts, and corporate hos...
Tea News · Nov 18, 2025
The Power of Brands: The Takeoff Path for Small and Medium Tea Enterprises
This article explores strategic approaches for small and medium tea enterprises to build strong brands despite limited resources. It outlines five key strategies: starting from market gaps before transitioning to branding; developing specialized brands before expanding to mainstream markets; creatin...
Tea News · Nov 18, 2025
How Can Small and Medium-Sized Tea Enterprises Cope with the Pressure from Major Tea Companies?
As the economy develops and the environment changes, small and medium-sized tea shop enterprises have been severely marginalized in the market, with their survival space shrinking. Although China's tea industry only has categories and no truly world-renowned tea brands, domestic competition remains...
Tea News · Nov 18, 2025
10 Must-Know Tips for Pu-erh Tea Beginners
For newcomers to Pu-erh tea, here are essential guidelines: Avoid comparing Pu-erh with other teas like Oolong or Green tea in terms of aroma or processing, as Pu-erh has unique characteristics. Focus on gaining experience through observing, asking questions, and tasting rather than impulsive buying...
Tea News · Nov 18, 2025
2014 Tea Market Forecast and Predictions
The 2014 tea market is predicted to experience moderate growth with neither boom nor bust. Companies must adapt to changing market conditions by focusing on rational marketing strategies, structural adjustments, and quality control. Key trends include increased demand for mass-market teas, more affo...
Tea News · Nov 18, 2025
105 Beautiful Names for Tea
Tea has been celebrated through 105 poetic appellations that capture its essence across cultures and time. These names portray tea as everything from a seasonal symbol - the embodiment of spring, summer starlight, and cool breeze in scorching heat - to a cultural icon representing Eastern civilizati...
Tea News · Nov 17, 2025
Tea Knowledge Tips
This article covers various aspects of tea knowledge, including brewing techniques for aged tea, characteristics of China's northern tea regions, tea tree varieties, and the processing of different tea types. It explains how to properly brew aged tea by adjusting water temperature and steeping time...
Tea News · Nov 17, 2025
Introduction to Tea Polyphenols
Tea polyphenols are a general term for compounds in tea including catechins, acetone compounds, phenolic acids, and anthocyanins. Also known as tea tannins, they are easily soluble in water and ethanol with a bitter taste. Extracted from teas like Fuding White Tea, they appear as brownish-yellow or...
Tea News · Nov 17, 2025
Mother Tree Da Hong Pao
The Mother Tree Da Hong Pao consists of six tea trees located on the cliff of Tianxin Rock in Jiulongke. These trees are divided into three distinct strains due to natural hybridization within the Wuyi Caicha population. Trees 3 and 4 mature early with small, long leaves and obvious rock rhythm; tre...
Tea News · Nov 17, 2025
The Spirit of Pu-erh Tea
Among China's hundreds of teas, Pu-erh tea stands as the most capable inheritor and representative of traditional Chinese tea culture. Pu-erh tea embodies warmth and nobility in character, while its tasting experience is profound and elegant. Through aging, Pu-erh becomes increasingly fragrant, poss...
Tea News · Nov 17, 2025